Clearly. Dope. Marketing.
A Dramatic surprise on a quiet square
On the launch on the TNT TV channel in Belgium, TNT placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” watch to see what happend.
I think about this all the time and I find it mindblowingly beautiful.
Despite all the exotic exoplanetary systems discovered so far, the one potential system that has the power to truly galvanize astronomers as well as the public is Alpha Centauri A and B.
The star system lies a mere 4.3 light years away, but unfortunately it is only clearly visible from southern skies. The third member of the system, a red dwarf star called Proxima Centauri, yields no evidence for planets and is so far from the binary pair as to be inconsequential.
No planets have yet been discovered orbiting A and B either, but given the preponderance of planets everywhere else we look in our galaxy, it would be a much bigger shock if planets weren’t found in the Centauri system after detailed surveys.
That’s not photoshop; that’s an actual cloud hovering inside an actual room. Artist Berndnaut Smilde merges art and science to create small man-made clouds that exist — albeit for just a moment — indoors.